by Kary@BeerBusinessFinance.com | Aug 5, 2025 | Sales and Marketing
Growing sales through the wholesale channel is tough. Wholesalers look at gross profit (GP) per case equivalent (CE) to evaluate the relatively profitability of products in their portfolio. The #1 key to success is to have a profitable product. Do you know the GP/CE...
by Kary@BeerBusinessFinance.com | Jul 29, 2025 | Sales and Marketing
When you’re building a brewery sales forecast it’s helpful to think about your audience – who will be using the forecast? The financial team needs the forecast in dollars. The brewery production team needs the forecast in brewer barrels (BBLs). And...
by Kary@BeerBusinessFinance.com | Jul 22, 2025 | Sales and Marketing
In this short post we share a Case Equivalent (CE) Conversion Tool that you can use to convert brewer barrels (BBLs) into CE’s. This can be a useful calculator to figure out the number of CE’s in each package you sell: 2/12 12oz pack cans, 6/4 pack 16oz,...
by Kary@BeerBusinessFinance.com | Jun 3, 2025 | Sales and Marketing, Taproom
How do you drive more revenue through your taproom? In this post, we’ll present 5 ideas you can try along with data from thousands of taproom visits. The ideas below and supporting data points come courtesy of Andrew Coplon from Secret Hopper. 5 Ideas to...
by Kary@BeerBusinessFinance.com | Feb 4, 2025 | Sales and Marketing
Revenue per barrel (BBL) is a simple and effective way to forecast brewery sales. Below are two examples of how to do this in your taproom and wholesale business. Taproom Example 2024 $600,000 sales div by 500 BBLs sold = $1200 Rev/BBL 2025 +10% price increase to...
by Kary@BeerBusinessFinance.com | Jan 6, 2025 | Sales and Marketing
In this video Chris Overlay from Get Hoptimized delivers a master class in brewery marketing. You’ll learn how to build your brewery sales forecast and super charge results with a best-in-class marketing plan. Chris provides a detailed marketing road map that will be...
