by Kary@BeerBusinessFinance.com | Jun 3, 2025 | Sales and Marketing, Taproom
How do you drive more revenue through your taproom? In this post, we’ll present 5 ideas you can try along with data from thousands of taproom visits. The ideas below and supporting data points come courtesy of Andrew Coplon from Secret Hopper. 5 Ideas to...
by Kary@BeerBusinessFinance.com | Feb 4, 2025 | Sales and Marketing
Revenue per barrel (BBL) is a simple and effective way to forecast brewery sales. Below are two examples of how to do this in your taproom and wholesale business. Taproom Example 2024 $600,000 sales div by 500 BBLs sold = $1200 Rev/BBL 2025 +10% price increase to...
by Kary@BeerBusinessFinance.com | Jan 6, 2025 | Sales and Marketing
In this video Chris Overlay from Get Hoptimized delivers a master class in brewery marketing. You’ll learn how to build your brewery sales forecast and super charge results with a best-in-class marketing plan. Chris provides a detailed marketing road map that will be...
by Kary@BeerBusinessFinance.com | Oct 1, 2024 | Sales and Marketing
“You become what you give your attention to.” -Epictetus We’ve reached a point in craft beer where it’s really hard to grow sales. You’ve seen the data, the trends, the stats. There’s a lot of doom and gloom out there. A lot of...
by Kary@BeerBusinessFinance.com | Apr 22, 2024 | Sales and Marketing
My friend Andrew Coplon from Secret Hopper has excellent data that shows a strong correlation between the level of customer service and how much a guest spends. Higher levels of customer service drive that average check size up. That’s what the data shows. However,...
by Kary@BeerBusinessFinance.com | Apr 18, 2022 | Financial, Sales and Marketing
In this post we’ll cover beer pricing basics, best practices, and share a pricing model you can use in your brewery. The basic equation with beer pricing is: Price – Cost of goods sold = Margin The goal is to price our beer so that we make enough margin to...
