craft brewery financial training

Beer Pricing 101

In this post we’ll cover beer pricing basics, best practices, and share a pricing model you can use in your brewery.

The basic equation with beer pricing is: Price РCost of goods sold = Margin

The goal is to price our beer so that we make enough margin to cover expenses and produce a profit.

One challenge with beer pricing is keeping track of all the different brands and package sizes that are sold.

To help with this challenge, use this beer pricing model which will help you pull all the important information together.

Download the model and watch the short video below.

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Watch the 7-minute video on Beer Pricing 101