Today on the podcast we hear from Brian Deignan, founder of Validation Ale in Santa Barbara, California.

Validation ale’s tagline is: “Allowing great beer to rise to the top. Your order is a vote toward Validation.”

The concept is to curate an evolving tap list based on customer orders and taste.

Validation uses data to drive decisions on what beers belong on tap. This approach gives customers what they want while maximizing beer sales on draft. A lovely combination.

Key Topics

  • Lessons Brian learned starting his brewery and what he would do differently (how to use calendars and deadlines to keep the project on schedule)
  • 3 Big Ideas to grow sales and profits (“Steal the glass”, “line price your beer”, and “split test your draft lineup”)
  • Success secrets from the tech industry and how to successfully apply them to your brewery business





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