My friend Andrew Coplon from Secret Hopper has excellent data that shows a strong correlation between the level of customer service and how much a guest spends.

Higher levels of customer service drive that average check size up.

That’s what the data shows.

However, the first step is to measure current results in your taproom.

See where you stand.  Establish a baseline.

Here are the 5 Taproom Metrics That Matter: 

  1. Total sales
  2. Sales growth
  3. Average check size,
  4. Total customer visits
  5. Revenue per BBL

Do this next…

  • Watch the short taproom metrics explainer video below
  • Download the sample taproom metrics template
  • Learn more about the network of brewery owners and managers…we talk metrics all the time




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