craft brewery financial training

In today’s podcast we hear from Lester Jones, chief economist for the National Beer Wholesalers Association.

Lester provides a recap of 2021 and his outlook for the beer industry in the year ahead.

In our conversation we dig deep into the data and review the key topics for beer business owners and managers:

  • Total beer consumption in the US
  • Packaging trends, and the outlook for cans, bottles and draft
  • Forecast for on-premise business
  • Past, present and future of seltzers

Lester also shares his favorite beer industry reads, and provides tips to use US Census data, labor statistics, and TTB reporting to better analyze your market.

Listen to the podcast:

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