by Kary@BeerBusinessFinance.com | Oct 1, 2024 | Sales and Marketing
“You become what you give your attention to.” -Epictetus We’ve reached a point in craft beer where it’s really hard to grow sales. You’ve seen the data, the trends, the stats. There’s a lot of doom and gloom out there. A lot of...
by Kary@BeerBusinessFinance.com | Apr 22, 2024 | Sales and Marketing
My friend Andrew Coplon from Secret Hopper has excellent data that shows a strong correlation between the level of customer service and how much a guest spends. Higher levels of customer service drive that average check size up. That’s what the data shows. However,...
by Kary@BeerBusinessFinance.com | Apr 18, 2022 | Financial, Sales and Marketing
In this post we’ll cover beer pricing basics, best practices, and share a pricing model you can use in your brewery. The basic equation with beer pricing is: Price – Cost of goods sold = Margin The goal is to price our beer so that we make enough margin to...
by Kary@BeerBusinessFinance.com | Apr 16, 2022 | Sales and Marketing
Building a sales forecast for your taproom can be tough. There are so many unknowns. It’s hard to know where to start and where to get good information to build an accurate plan. In this post, we’ll review the key drivers of your sales forecast....
by Kary@BeerBusinessFinance.com | Feb 10, 2022 | Uncategorized, Sales and Marketing
In this webinar replay, you’ll learn how to use a cool forecasting tool to reduce out of stocks and increase beer sales. Brewery owners are always on the lookout for ways to grow sales. The usual sales growth ideas include: Expanding the portfolio, entering new...
by Kary@BeerBusinessFinance.com | Jan 24, 2022 | Podcasts, Sales and Marketing
In today’s podcast we hear from Lester Jones, chief economist for the National Beer Wholesalers Association. Lester provides a recap of 2021 and his outlook for the beer industry in the year ahead. In our conversation we dig deep into the data and review the key...
