Revenue per barrel (BBL) is a simple and effective way to forecast brewery sales.
Below are two examples of how to do this in your taproom and wholesale business.
Taproom Example
- 2024 $600,000 sales div by 500 BBLs sold = $1200 Rev/BBL
- 2025 +10% price increase to $1320/BBL
- 2025 volume forecast/trend +0%, 500 BBLs
- 2025 Rev forecast = 500 BBLs x $1320/BBL = $660,000
Wholesale Example
- 2024 $300,000 sales div by 1000 BBLs sold = $300 Rev/BBL
- 2025 +5% price increase to $315/BBL
- 2025 forecast/trend +5%, 1050 BBLs
- 2025 Rev forecast = 1050 BBLs x $315/BBL = $330,750
Do this next…
- Watch the explainer video below – Sales forecasting revenue per BBL
- Join the Beer Business Finance Association, a network of brewery owners working together to drive sales growth
