In today’s episode, we talk to Julie Rhodes from Not your hobby marketing. Julie is a beer industry sales and marketing expert. She has over 20,000 hours of experience in brand management, wholesaler management, and using data-driven results to help breweries grow sales.
Topics covered in this episode:
- How to use brewery sales and marketing fundamentals to navigate the Covid-19 crisis
- Essential skills needed most today: Agility, innovation, and flexibility
- Tactics and lessons learned for remote beer sales
- Tips to build strong relationships with wholesalers and retailers
- Best practices for wholesaler APB meetings