Financial literacy is a super power. It means learning to understand the numbers of your business so that you know how your business is doing financially.
Marketing literacy is a super power. It means learning how to identify your customer and communicate the value your brewery has to offer.
When you combine marketing and finance together…well, you have something special on your hands.
In today’s podcast, I talk with Chris Overlay from Hoptimized Digital, a marketing firm for craft breweries. Chris and I talk numbers, finance, marketing, and how to combine these ingredients to help you supercharge your brewery results.
- Beer Pricing (related to margins, market positioning, and ultimately business success)
- Sales forecasting / budgeting / projects (as it relates to the marketing budget)
- Sales Growth KPIs (related to measuring ROI with marketing)