Today on the podcast we hear from Dave Williams, VP of Analytics & Insights at Bump Williams Consulting.
Dave shares tips on how to create a portfolio strategy for the new year. He highlights several areas where beer is “winning” and how breweries can take advantage. And we dig into pricing and price sensitivity at retail.
Pricing is a big deal. Dave shares what you need to know about pricing trends and consumer behavior, so that you can position your products for success.
- Trends in ABV, beer styles, pack sizes – what’s working, what’s not
- What you need to know about pricing and price elasticity