by Kary@BeerBusinessFinance.com | Mar 5, 2020 | Sales and Marketing
The sales plan is your road map to brewery growth. In this post, I want to share 3 Mistakes to Avoid when building your brewery Sales Plan. These are mistakes that I have made (and hopefully learned from). I’m sharing them with you so that you can avoid these...
by Kary@BeerBusinessFinance.com | Mar 3, 2020 | Sales and Marketing
Brewery revenue growth may come from your taproom, self-distribution or sales to wholesalers. Regardless of the market channels used, having a solid sales plan in place gives you a better chance to reach your goals. In this post we’ll explore 3 Best Practices to...
by Kary@BeerBusinessFinance.com | Mar 3, 2020 | Online Courses
The Craft Brewery Sales Growth Course is now live. Course topics will cover the following: Sales forecasting tools and templates to drive revenue Spreadsheet templates with Video step-by-step instructions One-Page Sales Planning Checklist to build a Road Map to...
by Kary@BeerBusinessFinance.com | Feb 27, 2020 | Financial
A financial pro forma is a forward looking projection of brewery financial results. Sales, margins and operating expenses need to be estimated. Net income and EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) need to be calculated. In summary,...
by Kary@BeerBusinessFinance.com | Feb 26, 2020 | Financial
Loan covenants are promises you make to the bank. These covenants may include a debt service ratio and some kind of ‘leverage ratio’, such as debt to net worth. The first step is to understand what the covenants are and how to calculate them. Next, make...
