Today on the podcast we hear from Andrew Coplon, founder of Secret Hopper, a mystery shopping service for taprooms and brewpubs.

Andrew has tons of data to share from over 6,000 unique taproom visits.

Examples include adding paper menus to increase guest spending by 25% and increasing to-go beer sales by 5x with one simple question.

Key Takeaways

  • The most important taproom data points to measure and manage
  • Tactics to train and motivate your staff
  • How Secret Hopper provides feedback and data on the customer experience


  • Learn how Secret Hopper can transform your taproom business
  • Data points: The impact of menu types on taproom spending



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