In today’s podcast we hear from Jon Reynolds from BrewPlan, LLC and dig in to all the details of an ABP (annual business plan).
We talk about what an ABP is, why you need it, and how it works.
In a nutshell, the ABP is a brewery-wholesaler planning process that sets the game plan for getting your beer to market.
If you work with a wholesaler you need to understand the ABP to position your brewery for success.
Most useful tool in your ABP: The brand calendar
How to create your annual spend plan to support your brands
Tips to build your marketing plan and rules of thumb for how much to budget