craft brewery financial training

Use Brewery Sales Data to Uncover Opportunities in the Market

Jon Reynolds from BrewPlan is a 40 year beer industry veteran. Jon works with breweries on new brand launches, setting up distribution networks, working with wholesalers and performing brewery analysis and feasibility studies (think of this like a business plan on steroids).

Jon subscribes to 30 industry publications, so he is well-read on current events (and past events) that are shaping the beer business.

In today’s conversation, we cover a lot of ground on a number of topics that are useful and profitable for craft brewery owners and managers:

  • How to use data to uncover opportunities in the market.
  • How to strengthen wholesaler relationships.
  • How innovation is the key to the future of craft brewery sales growth.

Jon’s #1 tip on wholesaler relationships: You earn it when you make sales calls in their market. You’ll get their support right away.

Contact information for Jon Reynolds from BrewPlan
University of Vermont Business of Craft Beer
Jon’s Favorite Industry Newsletters: BrewboundCraft Brewing BusinessShanken News Daily