Forecasting sales through the wholesaler channel can be tricky.
The benefits of selling beer through a wholesaler are easy to see.
Wholesalers sell to hundreds or thousands of accounts. They have big teams of sales, delivery, merchandisers and customer service. They own the market.
The drawbacks are easy to see, too.
Wholesalers have hundreds or thousands of other products to sell. Your beer sales are #1 to you, but maybe #993 to the wholesaler.
But if you start high-level, use trends, and download our simple model, you can build a plan in minutes.
Do this next…
- Watch the short explainer video below and download the sales planning model
- Listen to this podcast: Inside the Wholesaler Annual Business Plan
- Learn more about the network of brewery owners and managers focused on financial success
