by Kary@BeerBusinessFinance.com | Jul 3, 2018 | Operations, Operations Newsletters, Operations Resources, Sales and Marketing, Sales and Marketing Newsletters, Sales and Marketing Resources
“Simplicity is the trademark of genius.” Robin S. Sharma The dictionary defines a trademark as “a symbol, word, or words legally registered or established by use as representing a company or product.” In the craft beer world, a trademark on your...
by Kary@BeerBusinessFinance.com | Jun 30, 2018 | Sales and Marketing, Sales and Marketing Newsletters, Sales and Marketing Resources
“A satisfied customer is the best business strategy of all.” Michael LeBoeuf Quick question – who is your number one customer? Many craft brewery owners say it’s the on-premise account that sells a ton of their draft and loves the beer. Others may say their best...
by Kary@BeerBusinessFinance.com | May 21, 2018 | Sales and Marketing, Sales and Marketing Guides, Sales and Marketing Newsletters, Sales and Marketing Resources, Uncategorized
“To pay attention, this is our endless and proper work ” Mary Oliver In a sea of craft beer brands how do you get your distributor to pay attention to you? You’ve got great beer, you’ve signed up a distributor, and now it’s time to drive sales into the...
by Kary@BeerBusinessFinance.com | Feb 10, 2018 | Financial, Financial Newsletters, Financial Resources, Sales and Marketing, Sales and Marketing Newsletters, Sales and Marketing Resources, Tools + Templates
“Even money has a price.” –Rodrigo Duterte I recently bought a book called Priceless, The Myth of Fair Value. The book is 300+ pages long, and provides great information about pricing and the role of human psychology in how purchasing decisions are made. While the...
by Kary@BeerBusinessFinance.com | Aug 26, 2017 | Sales and Marketing, Sales and Marketing Newsletters, Sales and Marketing Resources
Craft breweries spend a lot of money on marketing, branding and positioning their beers. It’s important to make sure the dollars are invested wisely and are generating a return on investment. Founder and Lead Designer Jeremiah Tutwiler from 831 Branding +...
by Kary@BeerBusinessFinance.com | May 29, 2017 | HR and Personnel, HR and Personnel Newsletters, HR and Personnel Resources, Sales and Marketing, Sales and Marketing Newsletters, Sales and Marketing Resources
For years I had the best of intentions to take the Cicerone Certified Beer Server Exam*, but never got around to it. I would print the syllabus, make note cards listing key information, and do my best to study. However, I never felt prepared enough, and after a week I...
