Beer Self-Distribution Guide: Part 2

Beer Self-Distribution Guide: Part 2

  This is Part Two of a two-part series on Deconstructing Beer Self-Distribution. Please check out Part One before reading this one. These articles were originally featured on Brewbound.com. They are re-printed here for your reading enjoyment.  Define the Account...
Beer Self-Distribution Guide: Part 2

Beer Self-Distribution Guide: Part 1

In the traditional three-tier system, the brewery makes the beer, the distributor delivers it to retailers, and the retailer sells it to the end consumer. The system is compartmentalized, with each business having clearly defined roles and responsibilities....