How many case equivalents are in a keg of beer?
Wait…what’s a case equivalent? And what size is that keg of beer…1/4 barrel, 1/6 barrel, 50 liter or something else?
The case equivalent, or CE, is a standard unit of measure for a beer wholesaler. A CE is 24 12oz servings of beer. That is 24 12oz bottles or cans.
This used to be the standard package size for beer. Now we have 16oz cans, 18 packs, 20 packs, 30 packs and so on.
Likewise, the standard size for kegs used to be the 1/2 barrel. Now we have multiple sizes.
As a brewery operator, how do you keep all this straight? How do you convert all your different package sizes into case equivalents so that you can speak the language of the wholesaler and increase sales of your brands?
For starters, you can use the Beer Case Equivalent Calculator.
This tool will help you convert your current package sizes (22oz, 16oz, etc) into case equivalents.
Use the calculator, understand CE’s, and increase your brand sales today.
P.S. Learn more about the Beer Business Finance Association. We are a network brewery owners and operators focused on improving financial results. Connect with peers, share best practices, join today.
