In the last post we shared 5 ideas to increase taproom sales.
Below are 5 more ideas to drive taproom sales and profits.
- Keep a simple food menu
- Use the Platform Strategy: One basic food item you can make in 10 or 15 different ways. Think: Pizza or tacos.
- Try demand pricing
- Plane tickets, concert tickets, that Uber ride, they all use demand pricing. How could you use demand pricing to encourage more guests to visit your taproom during slow days of the week?
- Test out table service
- The best way to increase guest spending is to ask customers if they want another beer. If the bar is too crowded, people will leave thirsty. Test out table service to make ordering another easy.
- Generate recurring revenue
- Check out Tapwyse, a cool tool to create robust loyalty programs and consistent recurring taproom revenue
- Pass on merchant credit card fees
- This one is controversial, people love it or hate it. Take out the emotion and do the math: A 2.5% fee on $1mm in taproom sales is $25,000 per year. Could be a quick way to put $25k/yr in the bank.
Do this next
- Watch the short video: 5 More Ideas to Drive Taproom Sales
- Join the network of brewery owners and managers working together to transform business financial results
