How do you drive more revenue through your taproom?
In this post, we’ll present 5 ideas you can try along with data from thousands of taproom visits.
The ideas below and supporting data points come courtesy of Andrew Coplon from Secret Hopper.
5 Ideas to Increase Taproom Sales
- Greeting and thanking guests
- Data point: Guests spend nearly 30% more when they receive a simple ‘hello’ upon entering
- Optimize the food menu
- Data point: Guests spend 43% more when a paper menu is available in addition to a wall menu
- Encourage flights
- Data point: Guests spend 15% more when staff suggest starting with a flight
- Ask the customer…”want another?”
- When staff encourage another drink the average tab increases by $6.10
- Sell more to go beer
- Guests buy to go beer 49% of the time when staff suggest it (compared to 9% when they don’t)
Do this next:
- Watch the short video below: 5 Ideas to Increase Taproom Sales
- Join the network of brewery owners and managers working together to improve financial results
