Today we hear from Michael Varda from Craft Beer Advisory Services. Michael’s company helps craft breweries increase sales and sharpen marketing with consumer intelligence research.

Michael shares tips and tactics from his consumer intelligence research: What makes customers drink what they drink?  What decisions drive where they go? And how can you can use this data to make intelligent business decisions for your brewery?

Key Topics

  • Top reasons why customers will come back to your taproom
  • The 6 types of customers and how to use this information to drive more taproom traffic
  • Research Reports: Brand Analysis, Custom Benchmarks, Go-To Market Strategy, and Consumer Motivation




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