In my experience, the most effective taproom sales growth KPIs are listed below.
- Sales in dollars
- Sales growth percentage
- Customer visits
- Average Spend per customer
For each KPI, to set a goal, and then track against it. The goal establishes your expectation for what you want to achieve, and a scorecard will help you keep track of where you stand.
Want to try out these taproom sales growth KPIs for yourself?
Download the Key Metrics Taproom Tracker and watch the explainer video below.
P.S. Learn more about the network of beer industry financial professionals: the Beer Business Finance Association. We talk about brewery KPIs, sales growth tactics and cash flow all the time!
