craft brewery financial training

Craft Beer Trends with Chief Economist Bart Watson

In today’s podcast we hear from Bart Watson, chief economist for the Brewers’ Association.

Bart is a self-described “stats geek, beer lover, and Certified CiceroneĀ®.” And he holds a PhD from the University of California, Berkeley.Ā  So, the Beer Data Doctor is in the house.

In our conversation we dig into the 2021 beer data and get Bart’s key takeaways, trends, and outlook for the coming year. We also talk about “craft’s leaky bucket” and how brewers can use this concept to maintain or grow market share.

Key Topics

  • 2021 beer trends and outlook for 2022
  • Bart’s key takeaways from the 2021 data
  • The state of big seltzer (and craft seltzer)
  • On-premise outlook