In this episode, I talk with Chris Overlay from Get Hoptimized about how breweries can build a repeatable system for generating more private-event leads.
Chris walks us through what your website needs before you start advertising, how to showcase your space and amenities, and how to use Meta ads and dedicated landing pages to reach potential customers.
We also dig into common mistakes, the importance of fast follow-up, and the numbers you should track to determine whether your marketing is actually paying off.
Key Takeaways
- Get your foundation right first. Before spending money on ads, make sure you have great photos, a dedicated private-events page, a simple inquiry form, and the proper tracking in place.
- Sell the experience, not the discount. Showcase your space, amenities, and the types of events you can accommodate. Focus on helping the customer create a great event rather than competing primarily on price.
- Use the right advertising strategy. Chris recommends lead-focused Meta campaigns rather than simply boosting posts, with multiple creative approaches directing prospects to a dedicated landing page.
- Respond quickly to every lead. Generating inquiries doesn’t matter if you’re slow to follow up or don’t have a clear process for converting those inquiries into bookings.
- Know your numbers. Track cost per lead, average value of a lead, bookings generated, and return on ad spend so you can understand what works and invest accordingly.
Resources
Connect with Chris and learn more about marketing services offered by Get Hoptimized
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