Today on the podcast we hear from marketing guru Julie Rhodes from Not Your Hobby Marketing.
Julie and I talk about The Power of Marketing + Finance. And dig in on why NOW is the time to invest in your marketing and sales strategy.
Key Topics:
- Brewery marketing trends, new ideas to try, fundamental marketing tactics to revisit
- Why NOW is the time to double down on your investment in sales and marketing (and where to find the cost savings to pay for this)
- When to add a sales rep (and how to pay them)
Resources:
- Connect with Julie Rhodes at Not Your Hobby Marketing
- Learn more about the Beer Business Finance Association, a network of brewery owners and managers focused on driving profits and cash flows
