{"id":9793,"date":"2022-11-10T16:51:27","date_gmt":"2022-11-10T21:51:27","guid":{"rendered":"https:\/\/craftbreweryfinance.com\/oldversion\/?p=9793"},"modified":"2023-11-07T14:25:08","modified_gmt":"2023-11-07T18:25:08","slug":"best-brewery-marketing-tool","status":"publish","type":"post","link":"https:\/\/craftbreweryfinance.com\/oldversion\/best-brewery-marketing-tool\/","title":{"rendered":"The BEST Brewery Marketing Tool You&#8217;ve Never Heard Of&#8230;"},"content":{"rendered":"<p>Today we hear from Chris Overlay from Get Hoptimized.com, a digital marketing agency that is laser focused on craft beverage.<\/p>\n<p>Chris shares the details on the wifi-gateway. What is the wifi-gateway?\u00a0 Possibly, the best marketing tool you&#8217;ve never heard of.<\/p>\n<p><b>Key Topics<\/b><\/p>\n<ul>\n<li>Recent trends in brewery marketing<\/li>\n<li>Chris&#8217; Hot Takes: Google Display, Loyalty Programs, and the wifi-gateway<\/li>\n<li>Top SEO metrics to track: bounce rate, pages\/session, time on site<\/li>\n<li>How to win more customers by understanding the customer journey<\/li>\n<\/ul>\n<p><b>Resources<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gethoptimized.com\/\" target=\"_blank\" rel=\"noopener\">Learn more about Get Hoptimized<\/a><\/li>\n<li><a href=\"https:\/\/craftbreweryfinance.com\/oldversion\/subscribe-to-the-finance-briefing-for-craft-breweries\/\" target=\"_blank\" rel=\"noopener\">Get the financial newsletter for breweries<\/a><\/li>\n<\/ul>\n<div id=\"buzzsprout-player-11672249\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/979747\/11672249-the-best-brewery-marketing-tool-you-ve-never-heard-of.js?container_id=buzzsprout-player-11672249&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>P.S. Learn more about the\u00a0<a href=\"https:\/\/www.bbfassociation.org\/bbfa-breweries\" target=\"_blank\" rel=\"noopener\">network<\/a> of beer industry financial professionals: the Beer Business Finance Association. We talk about brewery marketing, sales growth and cash flow all the time!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we hear from Chris Overlay from Get Hoptimized.com, a digital marketing agency that is laser focused on craft beverage. Chris shares the details on the wifi-gateway. What is the wifi-gateway?\u00a0 Possibly, the best marketing tool you&#8217;ve never heard of. Key Topics Recent trends in brewery marketing Chris&#8217; Hot Takes: Google Display, Loyalty Programs, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-9793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/9793"}],"collection":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/comments?post=9793"}],"version-history":[{"count":1,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/9793\/revisions"}],"predecessor-version":[{"id":11528,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/9793\/revisions\/11528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media\/9794"}],"wp:attachment":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media?parent=9793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/categories?post=9793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/tags?post=9793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}