{"id":9297,"date":"2022-05-19T08:00:00","date_gmt":"2022-05-19T12:00:00","guid":{"rendered":"http:\/\/199.250.223.35\/~craftbrewery\/?p=9297"},"modified":"2022-05-02T09:48:01","modified_gmt":"2022-05-02T13:48:01","slug":"how-to-combine-marketing-finance-to-supercharge-your-brewery","status":"publish","type":"post","link":"https:\/\/craftbreweryfinance.com\/oldversion\/how-to-combine-marketing-finance-to-supercharge-your-brewery\/","title":{"rendered":"How to Combine Marketing &#038; Finance to Supercharge Your Brewery"},"content":{"rendered":"<p>Financial literacy is a super power. It means learning to understand the numbers of your business so that you know how your business is doing financially.<\/p>\n<p>Marketing literacy is a super power. It means learning how to identify your customer and communicate the value your brewery has to offer.<\/p>\n<p>When you combine marketing and finance together&#8230;well, you have something special on your hands.<\/p>\n<p>In today&#8217;s podcast, I talk with Chris Overlay from Hoptimized Digital, a marketing firm for craft breweries. Chris and I talk numbers, finance, marketing, and how to combine these ingredients to help you supercharge your brewery results.<\/p>\n<p><b>Key Topics<\/b><\/p>\n<ul>\n<li>Beer Pricing (related to margins, market positioning, and ultimately business success)<\/li>\n<li>Sales forecasting \/ budgeting \/ projects (as it relates to the marketing budget)<\/li>\n<li>Sales Growth KPIs (related to measuring ROI with marketing)<\/li>\n<\/ul>\n<p><b>Resources<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.gethoptimized.com\/\" target=\"_blank\" rel=\"noopener\">Learn more about Hoptimized Digital<\/a><\/li>\n<li><a href=\"https:\/\/app.convertkit.com\/landing_pages\/184464?v=7\" target=\"_blank\" rel=\"noopener\">Get the financial training newsletter for the beer industry<\/a><\/li>\n<\/ul>\n<div id=\"buzzsprout-player-10484318\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/979747\/10484318-how-to-combine-marketing-finance-to-supercharge-your-brewery.js?container_id=buzzsprout-player-10484318&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Financial literacy is a super power. It means learning to understand the numbers of your business so that you know how your business is doing financially. Marketing literacy is a super power. It means learning how to identify your customer and communicate the value your brewery has to offer. When you combine marketing and finance [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-9297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/9297"}],"collection":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/comments?post=9297"}],"version-history":[{"count":0,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/9297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media\/9298"}],"wp:attachment":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media?parent=9297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/categories?post=9297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/tags?post=9297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}