{"id":8722,"date":"2022-04-18T07:27:32","date_gmt":"2022-04-18T11:27:32","guid":{"rendered":"http:\/\/199.250.223.35\/~craftbrewery\/?p=8722"},"modified":"2023-11-07T14:23:17","modified_gmt":"2023-11-07T18:23:17","slug":"beer-pricing-101","status":"publish","type":"post","link":"https:\/\/craftbreweryfinance.com\/oldversion\/beer-pricing-101\/","title":{"rendered":"Beer Pricing 101"},"content":{"rendered":"<h2><strong>In this post we&#8217;ll cover beer pricing basics, best practices, and share a pricing model you can use in your brewery.<\/strong><\/h2>\n<p>The basic equation with beer pricing is:\u00a0Price &#8211; Cost of goods sold = Margin<\/p>\n<p><strong>The goal is to price our beer so that we make enough margin to cover expenses and produce a profit.<\/strong><\/p>\n<p>One challenge with beer pricing is keeping track of all the different brands and package sizes that are sold.<\/p>\n<p><strong>To help with this challenge, use this <a href=\"https:\/\/craftbreweryfinance.com\/oldversion\/wp-content\/uploads\/2022\/01\/Craft-Brewery-Financial-Training-Pricing-model.xlsx\">beer pricing model<\/a>\u00a0which will help you pull all the important information together.<\/strong><\/p>\n<p>Download the model and watch the short video below.<\/p>\n<blockquote><p><strong>Watch the short video on Beer Pricing 101<\/strong><\/p><\/blockquote>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"CBFT Beer Pricing 101.mp4\" src=\"https:\/\/player.vimeo.com\/video\/670359011?h=78b4857421&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>P.S. Learn more about the\u00a0<a href=\"https:\/\/www.bbfassociation.org\/bbfa-breweries\" target=\"_blank\" rel=\"noopener\">network<\/a> of beer industry financial professionals: the Beer Business Finance Association. We talk about brewery product margins, pricing strategy and how to drive profits all the time!<\/strong><\/p>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post we&#8217;ll cover beer pricing basics, best practices, and share a pricing model you can use in your brewery. The basic equation with beer pricing is:\u00a0Price &#8211; Cost of goods sold = Margin The goal is to price our beer so that we make enough margin to cover expenses and produce a profit. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[63,88],"tags":[],"class_list":["post-8722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial","category-sales-and-marketing"],"_links":{"self":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/8722"}],"collection":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/comments?post=8722"}],"version-history":[{"count":2,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/8722\/revisions"}],"predecessor-version":[{"id":11526,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/8722\/revisions\/11526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media\/10800"}],"wp:attachment":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media?parent=8722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/categories?post=8722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/tags?post=8722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}