Do these 3 things to build a great sales plan<\/b><\/p>\n
The sales plan is your road map to brewery growth. Below are three proven methods to build a great sales plan.<\/span><\/p>\n #1 Create a Sales Plan Calendar<\/b><\/p>\n The goal is to have your sales plan done and communicated to your team several weeks before the start of the new sales plan period.<\/span><\/p>\n The new sales plan period may start with the new year, January 1st, or it may be a mid-year sales plan update and start on April 1st.<\/span><\/p>\n To make sure you start on time, create a sales planning calendar with deadlines so that the plan is done and communicated to your team. Here’s an outline:<\/span><\/p>\n Sales Plan Timeline<\/b><\/p>\n #2: Involve the Right People in Sales Planning<\/b><\/p>\n I’m a big fan of sharing info so that employees can make better decisions. If information is useful for owners, it’s likely useful for employees.<\/span><\/p>\n To help create better outcomes with your sales plan<\/b>, consider including these folks in the planning process: inventory manager, brewing manager, and packaging manager.<\/span><\/p>\n A rounded group of individuals is best, and provide different perspectives on future sales opportunities.<\/span><\/p>\n Moreover, this process gives your managers a front row seat in the planning process and gives them a voice in shaping the plan.<\/span><\/p>\n Involve the right people in your sales planning. You’ll get a better plan, better buy in, and better understanding from those involved in process<\/span><\/p>\n #3: Use This Proven Sales Model to Build Your Plan<\/b><\/p>\n\n
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