{"id":7076,"date":"2021-03-31T09:07:24","date_gmt":"2021-03-31T13:07:24","guid":{"rendered":"http:\/\/199.250.223.35\/~craftbrewery\/?p=7076"},"modified":"2021-03-31T09:07:24","modified_gmt":"2021-03-31T13:07:24","slug":"podcast-taproom-sales-growth-tactics-with-andrew-coplon","status":"publish","type":"post","link":"https:\/\/craftbreweryfinance.com\/oldversion\/podcast-taproom-sales-growth-tactics-with-andrew-coplon\/","title":{"rendered":"Podcast: Taproom Sales Growth Tactics with Andrew Coplon"},"content":{"rendered":"<p>Learn about taproom sales growth tactics with Andrew Coplon from Secret Hopper. Secret Hopper is a mystery shopping service for craft breweries that is helping breweries increase their revenues, create more repeat customers, and fine tune their tasting rooms.<\/p>\n<p><b>Key takeaways:<\/b><\/p>\n<ul>\n<li>Average taproom tabs have been higher during the pandemic (Andrew shares the data and how you can use this information to increase your taproom sales)<\/li>\n<li>Incentives and leader boards are great tools to motivate taproom staff to sell more beer (Andrew shares examples and ideas that you can implement)<\/li>\n<\/ul>\n<p><b>Quick sales growth tips:<\/b><\/p>\n<ul>\n<li>Single use paper menus (data shows a 35% lift in sales when you use them)<\/li>\n<li>Ask customers if they want to go beer &#8211; the Upsell (data shows 49% buy when you ask, but only 9% buy when you don&#8217;t)<\/li>\n<\/ul>\n<p><b>Resources:<br \/>\n<\/b><a href=\"https:\/\/www.secrethopper.com\/secret-blogger\/new-normal\" target=\"_blank\" rel=\"noopener\">Ten Strategies to maximize your customers&#8217; experience and revenue in the new normal<br \/>\n<\/a><a href=\"https:\/\/www.secrethopper.com\/secret-blogger\/merch-display\" target=\"_blank\" rel=\"noopener\">5 Tips to create a better merchandise display<\/a><\/p>\n<p><a href=\"https:\/\/craftbreweryfinance.com\/oldversion\/how-to-increase-your-to-go-beer-sales-500-by-asking-one-question\/\">Podcast: How to Increase To Go Beer by Asking One Question<\/a><\/p>\n<div id=\"buzzsprout-player-8242580\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/979747\/8242580-taproom-sales-growth-tactics-with-andrew-coplon.js?container_id=buzzsprout-player-8242580&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn about taproom sales growth tactics with Andrew Coplon from Secret Hopper. Secret Hopper is a mystery shopping service for craft breweries that is helping breweries increase their revenues, create more repeat customers, and fine tune their tasting rooms. Key takeaways: Average taproom tabs have been higher during the pandemic (Andrew shares the data and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-7076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/7076"}],"collection":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/comments?post=7076"}],"version-history":[{"count":0,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/7076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media\/7077"}],"wp:attachment":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media?parent=7076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/categories?post=7076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/tags?post=7076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}