{"id":598,"date":"2018-02-10T01:27:41","date_gmt":"2018-02-10T01:27:41","guid":{"rendered":"https:\/\/craftbreweryfinance.com\/oldversion\/?p=598"},"modified":"2018-11-13T15:35:45","modified_gmt":"2018-11-13T20:35:45","slug":"how-to-price-your-beer","status":"publish","type":"post","link":"https:\/\/craftbreweryfinance.com\/oldversion\/how-to-price-your-beer\/","title":{"rendered":"Pricing Template: How to Price Your Beer"},"content":{"rendered":"

\"\"\u201cEven money has a price.\u201d \u2013Rodrigo Duterte
\n<\/span><\/p>\n

I recently bought a book called Priceless, The Myth of Fair Value. The book is 300+ pages long, and provides great information about pricing and the role of human psychology in how purchasing decisions are made.<\/span><\/p>\n

While the book contains a lot of interesting stories, studies and research, it doesn\u2019t do much to help with the fundamental question: How should you price your products?<\/span><\/p>\n

Ideally, to price your beer, you would determine the costs, add a healthy markup, and sell it to your distributor (or retailer) at a fat profit. Unfortunately, the market forces and your competitors have some influence here.<\/span><\/p>\n

So, how\u00a0do\u00a0<\/em>you\u00a0<\/em>price your products?<\/strong><\/span><\/p>\n

Maybe you just looked at what everyone else was charging and followed suit. Maybe you took a wild guess and hoped it would all work out in the end. Maybe you just went along with what your beer distributor suggested that you charge.<\/span><\/p>\n

Regardless of how you did it, today we\u2019re going to talk about how you should do it. We\u2019ll put real numbers out there and provide a template you can use to make pricing easy. Best of all, you don\u2019t have to read a 300 page book to find the answers.<\/span><\/p>\n

How to Price Your Products:<\/strong><\/span><\/p>\n