{"id":5483,"date":"2020-07-21T09:26:22","date_gmt":"2020-07-21T13:26:22","guid":{"rendered":"http:\/\/199.250.223.35\/~craftbrewery\/?p=5483"},"modified":"2020-07-19T16:31:25","modified_gmt":"2020-07-19T20:31:25","slug":"use-brewery-sales-data-to-uncover-opportunities-in-the-market","status":"publish","type":"post","link":"https:\/\/craftbreweryfinance.com\/oldversion\/use-brewery-sales-data-to-uncover-opportunities-in-the-market\/","title":{"rendered":"Use Brewery Sales Data to Uncover Opportunities in the Market"},"content":{"rendered":"<p>Jon Reynolds from BrewPlan is a 40 year beer industry veteran. Jon works with breweries on new brand launches, setting up distribution networks, working with wholesalers and performing brewery analysis and feasibility studies (think of this like a business plan on steroids).<\/p>\n<p>Jon subscribes to 30 industry publications, so he is well-read on current events (and past events) that are shaping the beer business.<\/p>\n<p>In today&#8217;s conversation, we cover a lot of ground on a number of topics that are useful and profitable for craft brewery owners and managers:<\/p>\n<ul>\n<li><em>How to use data to uncover opportunities in the market. <\/em><\/li>\n<li><em>How to strengthen wholesaler relationships. <\/em><\/li>\n<li><em>How innovation is the key to the future of craft brewery sales growth.<\/em><\/li>\n<\/ul>\n<p>Jon&#8217;s #1 tip on wholesaler relationships:\u00a0<em>You earn it when you make sales calls in their market. You&#8217;ll get their support right away.<\/em><\/p>\n<p><b>Resources:<br \/>\n<\/b>Contact information for Jon Reynolds from\u00a0<a href=\"http:\/\/www.brewplan.com\/#!\/contact\" target=\"_blank\" rel=\"noopener noreferrer\"><b>BrewPlan<\/b><\/a><br \/>\nUniversity of Vermont\u00a0<a href=\"https:\/\/learn.uvm.edu\/program\/business-of-craft-beer\/business-of-craft-beer-certificate\/courses\/?gclid=EAIaIQobChMI-vHJtY7a6gIVionICh3cuQFwEAAYASAAEgIbF_D_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Business of Craft Beer<\/b><\/a><b><br \/>\n<\/b>Jon&#8217;s Favorite Industry Newsletters:\u00a0<a href=\"https:\/\/www.brewbound.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Brewbound<\/b><\/a><b>,\u00a0<\/b><a href=\"https:\/\/www.craftbrewingbusiness.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Craft Brewing Business<\/b><\/a><b>,\u00a0<\/b><a href=\"https:\/\/www.shankennewsdaily.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Shanken News Daily<\/b><\/a><br \/>\n<b><br \/>\n<\/b><\/p>\n<div id=\"buzzsprout-player-4629236\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/979747\/4629236-how-to-use-brewery-sales-data-to-uncover-opportunities-in-the-market.js?container_id=buzzsprout-player-4629236&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jon Reynolds from BrewPlan is a 40 year beer industry veteran. Jon works with breweries on new brand launches, setting up distribution networks, working with wholesalers and performing brewery analysis and feasibility studies (think of this like a business plan on steroids). Jon subscribes to 30 industry publications, so he is well-read on current events [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-5483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/5483"}],"collection":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/comments?post=5483"}],"version-history":[{"count":0,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/5483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media\/5484"}],"wp:attachment":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media?parent=5483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/categories?post=5483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/tags?post=5483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}