Brewery revenue growth may come from your taproom, self-distribution or sales to wholesalers.<\/p>\n
Regardless of the market channels used, having a solid sales plan in place gives you a better chance to reach your goals.<\/p>\n
In this post we’ll explore 3 Best Practices<\/strong>\u00a0to create your brewery sales plan. And I’ll share a one-page checklist so that you can get started growing sales right away.<\/p>\n 3 Best Practices for Brewery Sales Plans<\/strong><\/p>\n Best Practice #1: Sales Planning to Drive Revenue<\/strong><\/p>\n The point of a building a sales plan is to drive revenue. Plain and simple.<\/p>\n Very often, I see brewery owners and operators lose sight of this goal: The point of a sales plan and\u00a0sales planning<\/em>\u00a0is to drive revenue.<\/p>\n The plan should have action items and specific steps to drive sales<\/strong>\u00a0through the taproom, self-distribution, and\/or sales to wholesalers.<\/p>\n The plan should should forecast sales by brand, by package, by market channel, and by customer.<\/p>\n Best Practice #1: Driving revenue should be the sole and exclusive purpose of the sales plan.<\/p>\n Best Practice #2: Forecast for Different Market Channels<\/strong><\/p>\n Forecasting sales through the taproom, self-distribution, and to wholesalers requires different planning techniques.<\/p>\n Each market channel has a different margin and cost structure.<\/p>\n Each market channel has different revenue drivers.<\/strong><\/p>\n Best Practice #2: Treat each market channel as a separate business and create a separate sales plan for each.<\/p>\n Best Practice #3: Use Templates to Create your Plan<\/strong><\/p>\n Don’t re-invent the wheel. Use existing models for your sales plan.<\/p>\n I’ve built proven, effective and profitable sales plan models\u00a0<\/strong>for you, and they are available in the\u00a0Craft Brewery Sales Growth Course<\/em>.<\/p>\n The course includes sales forecasting tools and templates to drive revenue, along with step-by-step video instructions to build your plan.<\/p>\n Craft Brewery Financial Training Members:<\/b> To get more details and step by step instructions on this topic, Log In to your account and access the Online Courses from the Member Menu.\u00a0<\/span><\/p>\n Not a member yet?<\/b> Sign up and get <\/span>instant and unlimited access<\/span><\/a> to Craft Brewery Financial Training online courses, resources and guides.<\/span><\/p><\/blockquote>\n\n