{"id":288,"date":"2017-08-28T21:06:46","date_gmt":"2017-08-28T21:06:46","guid":{"rendered":"https:\/\/craftbreweryfinance.com\/oldversion\/?p=288"},"modified":"2020-09-17T16:31:32","modified_gmt":"2020-09-17T20:31:32","slug":"how-to-get-your-brand-off-the-pallet-and-onto-store-shelves","status":"publish","type":"post","link":"https:\/\/craftbreweryfinance.com\/oldversion\/how-to-get-your-brand-off-the-pallet-and-onto-store-shelves\/","title":{"rendered":"How to Get Your Brand off the Pallet and onto Store Shelves"},"content":{"rendered":"

\u201cTo pay attention, this is our endless and proper work ” Mary Oliver<\/span><\/i><\/p>\n

In a sea of craft beer brands how do you get your distributor to pay attention to you?<\/span><\/strong><\/p>\n

You\u2019ve got great beer, you\u2019ve signed up a distributor, and now it\u2019s time to drive sales into the market.\u00a0Only one problem, your distributor is not focused on your brands.<\/strong><\/span><\/p>\n

Beer distributors typically carry hundreds of brands and thousands of SKUs. How do you stand out in this crowd? What steps can you take to get your distributor to pay attention, focus on your brands, and drive sales of your products?<\/span><\/p>\n

As a CFO for a beer distributor, I’ve seen what works and what doesn’t to get your beer off the pallet and onto store shelves. Let’s focus on what works.<\/strong><\/span><\/p>\n