{"id":2084,"date":"2019-03-14T13:34:43","date_gmt":"2019-03-14T17:34:43","guid":{"rendered":"http:\/\/199.250.223.35\/~craftbrewery\/?p=2084"},"modified":"2019-04-06T09:15:32","modified_gmt":"2019-04-06T13:15:32","slug":"video-how-to-price-your-beer","status":"publish","type":"post","link":"https:\/\/craftbreweryfinance.com\/oldversion\/video-how-to-price-your-beer\/","title":{"rendered":"Video: How to Price your Beer"},"content":{"rendered":"<p><span data-redactor-tag=\"span\" data-verified=\"redactor\" data-redactor-style=\"font-size:16px\">In a perfect world, to price your beer\u00a0you would determine the costs, add a healthy markup, and sell it to your distributor (or retailer) at a fat profit. Unfortunately, the market forces and your competitors have some influence here.<\/span><\/p>\n<p><span data-verified=\"redactor\" data-redactor-tag=\"span\"><strong data-redactor-tag=\"strong\" data-verified=\"redactor\">So, how\u00a0do\u00a0<em data-redactor-tag=\"em\" data-verified=\"redactor\">you\u00a0<\/em>price your beer?<\/strong><\/span><\/p>\n<p><span data-redactor-tag=\"span\" data-verified=\"redactor\" data-redactor-style=\"font-size:16px\">Maybe you just looked at what everyone else was charging and followed suit. Maybe you took a wild guess and hoped it would all work out in the end. Maybe you just went along with what your beer distributor suggested that you charge.<\/span><\/p>\n<p><span data-redactor-tag=\"span\" data-verified=\"redactor\" data-redactor-style=\"font-size:16px\">Regardless of how you did it,\u00a0in this video\u00a0we\u2019re going to talk about how you should do it. We\u2019ll put real numbers out there and provide a template you can use to make pricing easy.\u00a0<\/span><\/p>\n<p><span data-verified=\"redactor\" data-redactor-tag=\"span\"><strong data-redactor-tag=\"strong\" data-verified=\"redactor\">What&#8217;s covered in the video How to Price Your Beer\u00a0:<\/strong><\/span><\/p>\n<ul>\n<li><span data-redactor-tag=\"span\" data-verified=\"redactor\" data-redactor-style=\"font-size:16px\">Pricing Terms: PTC, PTR, PTD\u2026without the PTSD<\/span><\/li>\n<li><span data-redactor-tag=\"span\" data-verified=\"redactor\" data-redactor-style=\"font-size:16px\">How Pricing Works in the Real World \u2013 Gross Profit needed at each level<\/span><\/li>\n<li><span data-redactor-tag=\"span\" data-verified=\"redactor\" data-redactor-style=\"font-size:16px\">Use the Pricing Model \u2013 Plug n\u2019 play Pricing for your Beer<\/span><\/li>\n<\/ul>\n<p><span data-redactor-tag=\"span\" data-verified=\"redactor\" data-redactor-style=\"font-size:16px\">The video is an excerpt from the Start Up Brewery Course. The full course is available for annual subscribers in the Member Area. Not an annual subscriber? Well\u00a0<a href=\"https:\/\/craftbreweryfinance.com\/oldversion\/downloads\/craft-brewery-finance-annual-subscription-plan\/\"><strong data-redactor-tag=\"strong\" data-verified=\"redactor\">sign up<\/strong><\/a>\u00a0then and get access to the full course videos, guides and templates&#8230;<\/span><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/300356733\" width=\"640\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-redactor-tag=\"span\" data-verified=\"redactor\" data-redactor-style=\"font-size:16px\">Yours in Beer Pricing,<\/span><\/p>\n<p><span data-redactor-tag=\"span\" data-verified=\"redactor\" data-redactor-style=\"font-size:16px\">Kary<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a perfect world, to price your beer\u00a0you would determine the costs, add a healthy markup, and sell it to your distributor (or retailer) at a fat profit. Unfortunately, the market forces and your competitors have some influence here. So, how\u00a0do\u00a0you\u00a0price your beer? Maybe you just looked at what everyone else was charging and followed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-2084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial"],"_links":{"self":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/2084"}],"collection":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/comments?post=2084"}],"version-history":[{"count":0,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/2084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media\/2187"}],"wp:attachment":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media?parent=2084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/categories?post=2084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/tags?post=2084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}