{"id":12218,"date":"2024-08-01T20:12:46","date_gmt":"2024-08-02T00:12:46","guid":{"rendered":"https:\/\/craftbreweryfinance.com\/oldversion\/?p=12218"},"modified":"2024-08-01T20:12:46","modified_gmt":"2024-08-02T00:12:46","slug":"the-power-of-brewery-marketing-finance","status":"publish","type":"post","link":"https:\/\/craftbreweryfinance.com\/oldversion\/the-power-of-brewery-marketing-finance\/","title":{"rendered":"The Power of Brewery Marketing &#038; Finance"},"content":{"rendered":"<p>Today on the podcast we hear from marketing guru Julie Rhodes from\u00a0<a href=\"https:\/\/www.notyourhobbymarketing.com\/\" target=\"_blank\" rel=\"noopener\">Not Your Hobby Marketing<\/a>.<\/p>\n<p>Julie and I talk about\u00a0<em>The Power of Marketing + Finance<\/em>. And dig in on why NOW is the time to invest in your marketing and sales strategy.<\/p>\n<p><b>Key Topics:<\/b><\/p>\n<ul>\n<li>Brewery marketing trends, new ideas to try, fundamental marketing tactics to revisit<\/li>\n<li>Why NOW is the time to double down on your investment in sales and marketing (and where to find the cost savings to pay for this)<\/li>\n<li>When to add a sales rep (and how to pay them)<\/li>\n<\/ul>\n<p><b>Resources:<\/b><\/p>\n<ul>\n<li>Connect with\u00a0<a href=\"https:\/\/www.notyourhobbymarketing.com\/book-a-call\" target=\"_blank\" rel=\"noopener\">Julie Rhodes<\/a>\u00a0at Not Your Hobby Marketing<\/li>\n<li>Learn more about the\u00a0<a href=\"https:\/\/www.bbfassociation.org\/\" target=\"_blank\" rel=\"noopener\">Beer Business Finance Association<\/a>, a network of brewery owners and managers focused on driving profits and cash flows<\/li>\n<\/ul>\n<div id=\"buzzsprout-player-15516629\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/979747\/15516629-the-power-of-brewery-marketing-finance.js?container_id=buzzsprout-player-15516629&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today on the podcast we hear from marketing guru Julie Rhodes from\u00a0Not Your Hobby Marketing. Julie and I talk about\u00a0The Power of Marketing + Finance. And dig in on why NOW is the time to invest in your marketing and sales strategy. Key Topics: Brewery marketing trends, new ideas to try, fundamental marketing tactics to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-12218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/12218"}],"collection":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/comments?post=12218"}],"version-history":[{"count":2,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/12218\/revisions"}],"predecessor-version":[{"id":12221,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/12218\/revisions\/12221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media\/12219"}],"wp:attachment":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media?parent=12218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/categories?post=12218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/tags?post=12218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}