{"id":12104,"date":"2024-06-11T07:10:18","date_gmt":"2024-06-11T11:10:18","guid":{"rendered":"https:\/\/craftbreweryfinance.com\/oldversion\/?p=12104"},"modified":"2024-05-11T14:16:00","modified_gmt":"2024-05-11T18:16:00","slug":"3-big-ideas-to-grow-sales-with-brian-deignan-from-validation-ale","status":"publish","type":"post","link":"https:\/\/craftbreweryfinance.com\/oldversion\/3-big-ideas-to-grow-sales-with-brian-deignan-from-validation-ale\/","title":{"rendered":"3 Big Ideas to Grow Sales with Brian Deignan from Validation Ale"},"content":{"rendered":"<p>Today on the podcast we hear from Brian Deignan, founder of Validation Ale in Santa Barbara, California.<\/p>\n<p>Validation ale&#8217;s tagline is: &#8220;Allowing great beer to rise to the top. Your order is a vote toward Validation.&#8221;<\/p>\n<p>The concept is to curate an evolving tap list based on customer orders and taste.<\/p>\n<p>Validation uses data to drive decisions on what beers belong on tap. This approach gives customers what they want while maximizing beer sales on draft. A lovely combination.<\/p>\n<p><b>Key Topics<\/b><\/p>\n<ul>\n<li>Lessons Brian learned starting his brewery and what he would do differently (how to use calendars and deadlines to keep the project on schedule)<\/li>\n<li>3 Big Ideas to grow sales and profits (&#8220;Steal the glass&#8221;, &#8220;line price your beer&#8221;, and &#8220;split test your draft lineup&#8221;)<\/li>\n<li>Success secrets from the tech industry and how to successfully apply them to your brewery business<\/li>\n<\/ul>\n<p><b>Resources<\/b><\/p>\n<ul>\n<li>Connect with Brian at\u00a0<a href=\"https:\/\/validationale.com\/\" target=\"_blank\" rel=\"noopener\">Validation Ale<\/a><\/li>\n<li>Learn more about the<a href=\"https:\/\/www.bbfassociation.org\/bbfa-breweries\" target=\"_blank\" rel=\"noopener\">\u00a0brewery financial round table<\/a><\/li>\n<\/ul>\n<div id=\"buzzsprout-player-15050726\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/979747\/15050726-3-big-ideas-to-grow-sales-with-brian-deignan-from-validation-ale.js?container_id=buzzsprout-player-15050726&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today on the podcast we hear from Brian Deignan, founder of Validation Ale in Santa Barbara, California. Validation ale&#8217;s tagline is: &#8220;Allowing great beer to rise to the top. Your order is a vote toward Validation.&#8221; The concept is to curate an evolving tap list based on customer orders and taste. Validation uses data to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-12104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/12104"}],"collection":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/comments?post=12104"}],"version-history":[{"count":2,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/12104\/revisions"}],"predecessor-version":[{"id":12107,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/12104\/revisions\/12107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media\/12105"}],"wp:attachment":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media?parent=12104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/categories?post=12104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/tags?post=12104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}