{"id":11837,"date":"2024-04-22T07:07:02","date_gmt":"2024-04-22T11:07:02","guid":{"rendered":"https:\/\/craftbreweryfinance.com\/oldversion\/?p=11837"},"modified":"2024-03-06T19:21:35","modified_gmt":"2024-03-06T23:21:35","slug":"taproom-metrics-that-matter","status":"publish","type":"post","link":"https:\/\/craftbreweryfinance.com\/oldversion\/taproom-metrics-that-matter\/","title":{"rendered":"Taproom Metrics That Matter"},"content":{"rendered":"<p>My friend Andrew Coplon from <a href=\"https:\/\/www.secrethopper.com\/secret-blogger\/hello-thank-you\" target=\"_blank\" rel=\"noopener\">Secret Hopper<\/a> has excellent data that shows a strong correlation between the level of customer service and how much a guest spends.<\/p>\n<p><strong>Higher levels of customer service drive that average check size up.<\/strong><\/p>\n<p>That\u2019s what the data shows.<\/p>\n<p>However, the first step is to measure current results in your taproom.<\/p>\n<p>See where you stand.\u00a0 Establish a baseline.<\/p>\n<p><strong>Here are the 5 Taproom Metrics That Matter:\u00a0<\/strong><\/p>\n<ol>\n<li>Total sales<\/li>\n<li>Sales growth<\/li>\n<li>Average check size,<\/li>\n<li>Total customer visits<\/li>\n<li>Revenue per BBL<\/li>\n<\/ol>\n<p><strong>Do this next&#8230;<\/strong><\/p>\n<ul>\n<li>Watch the short taproom metrics explainer video below<\/li>\n<li>Download the sample taproom metrics <a href=\"https:\/\/craftbreweryfinance.com\/oldversion\/wp-content\/uploads\/2024\/03\/CBFT-Key-Metrics-Taproom.xlsx\">template<\/a><\/li>\n<li>Learn more about the <a href=\"https:\/\/www.bbfassociation.org\/bbfa-breweries\" target=\"_blank\" rel=\"noopener\">network<\/a> of brewery owners and managers&#8230;we talk metrics all the time<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Taproom Metrics That Matter\" src=\"https:\/\/player.vimeo.com\/video\/920251297?h=e626d42d13&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My friend Andrew Coplon from Secret Hopper has excellent data that shows a strong correlation between the level of customer service and how much a guest spends. Higher levels of customer service drive that average check size up. That\u2019s what the data shows. However, the first step is to measure current results in your taproom. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-11837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-and-marketing"],"_links":{"self":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/11837"}],"collection":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/comments?post=11837"}],"version-history":[{"count":2,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/11837\/revisions"}],"predecessor-version":[{"id":11841,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/11837\/revisions\/11841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media\/11838"}],"wp:attachment":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media?parent=11837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/categories?post=11837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/tags?post=11837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}