{"id":11323,"date":"2023-09-18T07:45:32","date_gmt":"2023-09-18T11:45:32","guid":{"rendered":"https:\/\/craftbreweryfinance.com\/oldversion\/?p=11323"},"modified":"2023-09-20T14:30:13","modified_gmt":"2023-09-20T18:30:13","slug":"beer-margin-analysis-how-to-go-deeper","status":"publish","type":"post","link":"https:\/\/craftbreweryfinance.com\/oldversion\/beer-margin-analysis-how-to-go-deeper\/","title":{"rendered":"Beer Margin Analysis: How to Go Deeper"},"content":{"rendered":"<p>On your income statement you&#8217;ll find sales, cost of goods sold, and margins.<\/p>\n<p>The P&amp;L will tell you what total margin is and margin percentage, but it doesn&#8217;t know which brands and products are the most profitable.<\/p>\n<p>For this, you&#8217;ll need to go deeper on your margin analysis.<\/p>\n<p><strong>Do this next&#8230;<\/strong><\/p>\n<ol>\n<li>Download the <a href=\"https:\/\/craftbreweryfinance.com\/oldversion\/wp-content\/uploads\/2023\/08\/CBFT-Margin-by-brand-by-package-example.xlsx\">margin report example<\/a><\/li>\n<li>Watch the 60-second explainer video below<\/li>\n<li>Learn more about the new <a href=\"https:\/\/www.bbfassociation.org\/\" target=\"_blank\" rel=\"noopener\">network<\/a> for beer industry pros like you &#8211; in our meetings, we talk margins all the time!<\/li>\n<\/ol>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/853480563?h=fdc110d5e4\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On your income statement you&#8217;ll find sales, cost of goods sold, and margins. The P&amp;L will tell you what total margin is and margin percentage, but it doesn&#8217;t know which brands and products are the most profitable. For this, you&#8217;ll need to go deeper on your margin analysis. Do this next&#8230; Download the margin report [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-11323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial"],"_links":{"self":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/11323"}],"collection":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/comments?post=11323"}],"version-history":[{"count":1,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/11323\/revisions"}],"predecessor-version":[{"id":11326,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/posts\/11323\/revisions\/11326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media\/11325"}],"wp:attachment":[{"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/media?parent=11323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/categories?post=11323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craftbreweryfinance.com\/oldversion\/wp-json\/wp\/v2\/tags?post=11323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}