Beer Pricing 101

In this post we’ll cover beer pricing basics, best practices, and share a pricing model you can use in your brewery.

The basic equation with beer pricing is: Price – Cost of goods sold = Margin

The goal is to price our beer so that we make enough margin to cover expenses and produce a profit.

One challenge with beer pricing is keeping track of all the different brands and package sizes that are sold.

To help with this challenge, use this beer pricing model which will help you pull all the important information together.

Download the model and watch the short video below.

Watch the short video on Beer Pricing 101

P.S. Learn more about the network of beer industry financial professionals: the Beer Business Finance Association. We talk about brewery product margins, pricing strategy and how to drive profits all the time!