Podcast: Q&A with Julie Rhodes, Craft Brewery Sales & Marketing Expert

In today’s episode, we talk to Julie Rhodes from Not your hobby marketing.  Julie is a beer industry sales and marketing expert.  She has over 20,000 hours of experience in brand management, wholesaler management, and using data-driven results to help breweries grow sales.

Topics covered in this episode:

  • How to use brewery sales and marketing fundamentals to navigate the Covid-19 crisis
  • Essential skills needed most today: Agility, innovation, and flexibility
  • Tactics and lessons learned for remote beer sales
  • Tips to build strong relationships with wholesalers and retailers
  • Best practices for wholesaler APB meetings